The movies will be off-limits to anyone under 21 starting at 6 p.m., and it’ll be adults-only in the bowling alley starting at 9 p.m. The movie theaters will be carpeted, and the Pinstrikes bowling alley will have plush couches, a 60-foot video wall and wait staff. It’s a place for grownups and young professionals to go out for a good time without adolescent shenanigans spoiling the mood.

“All of the finishes are designed to give that feel; a lot of people take this to be a movie theater, but there is a lot more to it,” said Jim Lee, IPic vice president of advertising and marketing. “It’ll be more like walking into a nice hotel lobby area.”

The IPic Entertainment center will inhabit 38,000 square feet of the Bayshore Town Center’s second floor near the rotunda area, Lee said. Boston-based Shawmut Design and Construction has been working on the space all summer, and the center is expected to open in early November. About 110 or 120 employees will work there.

Restaurant, bar planned

Besides the 11 bowling lanes and six movie screens, the center will have the 200-seat Ovations Restaurant with a 120-seat Sequel bar. Lee said the demographic data for the northside Milwaukee suburbs showed the customers are there.

“You are looking at the upscale elements in the area, you are looking at the age groups,” he said. “We also want to hit the young professionals.”

The center will be the first built by IPic, which was founded by Florida businessman Hamid Hashemi. Hashemi chose Bayshore because he was familiar with Yaromir Steiner, chairman and CEO of Bayshore Town Center developer Steiner + Associates, Lee said.

“(Hashemi) felt that there really is an audience out there that really wants to enjoy these things as adults,” Lee said.

IPic is looking to open four to six center entertainment centers a year and is in discussions to build in five other locations around the country, Lee said.